Print Marketing is Dead

Nationwide, newspaper circulation is crashing at an alarming rate. Soon, they’ll be less popular than smoke signals. Simultaneously, web activity is on the rise with more users accessing the web through multiple platforms from the computer to the iPhone. So why, amidst such dramatic change, do most real estate companies insist on printing pictures of your home on dead-tree technology?

When it comes to their ability to wow people with your home, newspapers aren’t making any headlines. We believe home buying should be fun. Fitzpatrick and Prince makes it fun for buyers to check out your home. Through our use of professional online photos, videos, and well designed information pages we take home buying from effort to experience. Don’t get us wrong, newspapers can be fun too – but only after you fold them into paper airplanes.

At Fitzpatrick and Prince, we go green, and we don’t just mean that we save trees by avoiding print ads. For us “going green” means saving you money. Online advertising is the most efficient way to reach more of the right kind of people – the people who want to buy your house! So unless you’re married to your dot matrix printer or you think ink stained fingers are neat-o, we invite you to check us out!